Michael Lock is something of a rock star in motorcycle circles.
The former chief executive of Ducati North America grew the small Italian sportbike brand from a niche player in the U.S. market into a powerhouse synonymous with sleek and sporty sex appeal.
Lock recently left to take over marketing duties for Think, a Norwegian EV maker that will soon start selling plug-in electric cars in the U.S., and stopped by The Times to chat about his new venture.
The Times took the opportunity to pick his brain about the U.S. motorcycle market, which continues to experience declining sales.
Source: http://yourbikelife.com/blogs/shawn/former-ducati-north-america-ceo-michael-lock-talks-bikes
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